The Mesh is a very big idea and it's already here.SETH GODIN
The Mesh
The Mesh Why the Future of Business is Sharing by Lisa Gansky Reserve your copy today from your favorite bookseller:

COMING FALL 2010 FROM Portfolio / Penguin Group

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The Mesh is the new way of doing business. Mesh businesses leverage data and social networks to enable people to share goods and services efficiently and conveniently—to gain superior access to what they need without the burdens or expense of ownership. There are already thousands of these businesses—in transportation, fashion, food, real estate, travel, finance, entertainment and many other categories—with more starting every day.The Mesh has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet.

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