A.P.C. is a French ready-to-wear brand, founded in 1988 by the Tunisian born Designer Jean Touitou. A.P.C. stands for 'Atelier de Production et de CrÃ©ation'. One of the brand's most popular products is its raw-denim selvage jeans. Their jeans are quite popular among denim enthusiasts, as they are high-quality Japanese selvage denim but are also, unlike the products of many companies who use denim of this quality, slim cut and fashionable. The denim also fades quickly when used, allowing denim enthusiasts achieve a lot of wear and fading quite quickly if they wish.